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Turn Your passion into your paycheck

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Introducing Pete + Lucy

Have you dreamed of having your own children’s boutique but had no clue how to get started? There are so many roadblocks to starting your own business and most people just get discouraged and quit. But now you don’t have to. Pete + Lucy is the answer! We’re a US based wholesale company offering trendy, affordable children’s clothing to people who want to turn their excitement about fashion into a full blown business. Whether you want to add our line to your existing boutique or start a new one altogether, Pete + Lucy is the first step to making your dreams come true!

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Run your own business without sacrificing your own personal needs.

  • Passion is the heart of our operations
  • Exclusive outfits ONLY sold through P+L Retailers
  • We encourage Retailers to balance business & family
  • Payment plans available for Retailers
About Pete + Lucy

How is Pete + Lucy


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Our Clothing

  • High-quality, buttery-soft fabric that holds its fit wash after wash!
  • Fresh releases each week to keep YOUR customers excited and engaged
  • Adorable boutique styles at affordable prices
  • Styles for all genders with fun patterns
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Our Exclusivity

  • Custom outfits ONLY available to P+L Retailers
  • 3 new releases every single week
  • Limited runs, so everything is unique
  • Less than 1,000 of each outfit will ever be made, creating a "hot item" for your customers
  • Preorders available for holiday-themed outfits, family collections, & more
Read About Pete + Lucy
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Our Market

  • Each application is carefully examined
  • Cities are monitored to prevent oversaturation
  • Individual cities are monitored for Retailer density
  • Unique inventory exclusive to our Retailers
How to Sell
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Added Support

  • Join our private Facebook Support Group and connect with other Retailers for questions and encouragement!
  • Payment plans available for Retailers through Sezzle
  • Complimentary educational materials from Boutique Blueprint
  • Not a photographer? No problem! we offer stock photos of each of our items for you to use!
  • We provide the clothes, you provide the HUSTLE!
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Retailer Spotlight

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Get a look for


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I had a dream of being a

small business

– Kelsey Mccue-Long P+L Retailer since 2020
Read Kelsey’s Story
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You’ve got questions, we’ve got answers!

Read our FAQ's